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  • Writer's pictureChiara

Funky fonts and modern cultural references

Updated: Apr 12, 2022

Having settled on my choice of words and my substrate, the next decision is which font to use.

Legibility is my first concern, since this is ostensibly a banner or a stand-in for a banner.

My second reference point for choosing my font is my desire to maintain a stereotypically feminine, pretty and upbeat dynamic, which belies the force of the message. I'm thinking about the ubiquitous and (to me) annoying "Live, Laugh, Love" trend. I found this article, The Trite Stuff: The Rise and Fall of “Live, Laugh, Love” and learned a new word. Cheugy is defined as a trend that is past its best before date...

I've chosen the bottom right font as striking the best balance between legibility and aesthetics.

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